An operator in your corner, not another cheerleader.

The mentorship gap nobody warns you about
You're smart, driven, and building something that matters. But you're making product decisions, people decisions, and survival decisions in the same meeting. And the advice around you isn't keeping up.
The real problem
- You're surrounded by mentors who've never built at scale, and their advice feels generic or recycled
- You can't articulate your market narrative in a way that makes investors lean forward
- You're the CEO, PM, sales lead, and therapist, and your own growth is last on the list
Generic advice doesn't survive contact with reality
Most startup mentors recycle the same playbooks. But your market, your stage, and your team are unique. You need advisor thinking calibrated to your actual context.
The 0-to-1 skills won't get you to 10
Scrappy hustle got you here. But scaling requires a different operating system: product discipline, team architecture, and strategic clarity you haven't needed before.
Founder loneliness is a strategic liability
You can't be fully honest with your team, your investors, or sometimes even your co-founder. That isolation leads to blind spots that compound quietly.
Startup advisory that flexes with your reality
A monthly retainer with structured sessions and async access for real-time decisions. Custom-scoped to your stage, your challenges, and what matters this quarter.
Discovery: We map your stage and highest-leverage needs
A complimentary 45-minute conversation where we assess your current stage, define the biggest strategic gaps, and design an advisory engagement that fits.
Advise: Monthly sessions plus real-time async access
Structured monthly sessions tackling your highest-priority challenges. Plus async support for real-time decisions when the hire, the pivot, or the pitch is tomorrow.
Evolve: The scope shifts as your startup grows
Product strategy one month, founder leadership the next, investor prep when the round is live. The engagement adapts because your startup doesn't sit still.
WHY COACH WITH ME
Angel investor. Fortune 1 operator. Your edge.
I've sat on both sides of the table: building products at massive scale and investing in early-stage founders. That dual lens changes everything.
Decade of startup investing and mentoring
Angel investor and LP since 2014 through SAESIF. NASSCOM Productskills mentor. I've seen what separates founders who make it from those who don't.
Products from concept to $10M+ revenue
I've taken products from zero to scale at McAfee, Intel, and TVS Motor. My product strategy advice comes from shipping, not from frameworks on a whiteboard.
I understand the Indian startup ecosystem
Fundraising, talent dynamics, and market realities in India are specific. I coach within your context, whether you're building in Bengaluru, Mumbai, or for global markets.
GTM strategy grounded in operator experience
Pricing, positioning, and channel strategy built from real market execution at enterprise scale. Not pitch deck theory, but go-to-market discipline that actually works.
I thought my problem was stakeholder management. Anjan helped me see it was how I thought about authority. That reframe changed everything.
Arun K.
Questions founders ask before getting started
Straight answers for founders weighing whether this advisory engagement is right for their stage, goals, and working style.
The decisions you make pre-revenue are the ones that compound the hardest. Product direction, early hires, positioning. Getting operator-grade thinking early is an advantage, not a luxury.
Let's build something that lasts.
Book a complimentary 45-minute discovery call. We'll map your stage, your biggest strategic gaps, and whether working together is the right move for right now.
